Graham & Brown’s 2025 Color of the Year, ‘Elderton’, Proves Neutrals Are Still In

Graham & Brown announced their color of the year, Elderton! Elderton is a stunning prosperous brown shade that is unexpected—yet perfectly inviting and sultry.

Additionally Graham & Brown also announced a modern design of the year: Rivington Folly, a dramatic pattern that did not disappoint us.

Neutrals Are Still In

Elderton may be an unexpected color of the year for some, as shades of brown aren’t typically made a color of the year, but it brings nature-inspired looks to your home, and its neutral color will mix and match with other colors in your house.

According to the brand’s description of the color, Elderton takes inspiration from Elder trees. A customary native shrub or tree, the Elder is a stunning plant with some varieties having almost deep brown leaves which is where our Elderton Hue comes from. This timeless and charming shade is a perfect neutral-toned brown that will never go out of fashion.

Last year, Graham & Brown’s color of the year was the ever-so-lovely, Viridis. Viridis is a stunning shade of green that also embodied nature from the fertile green hills.

While Viridis was a more muted and supple shade, Elderton truly stands out with its depth and makes quite a statement. Elderton would look stunning as an accent wall in your dining room, especially if your dining room has other natural elements in it, like a wood dining room table. This shade would also look heavenly in your living room if you love a good rustic and cozy cabin-like feel

G&B head stylist and trend specialist Paula Taylor spoke at the press release regarding why this specific shade is perfect for your home this year.

“Elderton has a huge amount of depth, reconnecting us with nature and enhancing our relation to the earth,” she said. “Our homes are spaces where we can be our most straightforward and inventive selves and Elderton is the perfect hue to unleash the potential of any room.”

Tying Nature Into Design

Graham & Brown also announced their 2025 design of the year: Rivington Folly. According to Graham & Brown’s website, the sign is a call out to the brand’s Lancastrian roots in Britain.

“This dramatic work of art is full of archaic trees, drawing up through the landscape and enveloping the space. Pigmented in a gloomy tertiary hue with reddish undertones, alike to aged arboretum bricks.”

This special design was specifically made to be paired with their color of the year and it’s fitting that Rivington Folly evokes nature as well with its earthy neutral-toned color palette.

This design would look divine as a backdrop for your bed in your bedroom, giving it a timeless yet classic look that will never go out of style. Rivington Folly is a one-off design hand-drawn piece by piece in Graham & Brown’s studio.

“We found beauty in the imperfections and took our time creating a snapshot and breathing life into an ever-changing scene,” Taylor said. “Rivington Folly was created as a piece of the puzzle – it’s designed to create a backdrop to display cherished items and partner with our Color of the Year to envelop a space, creating a cocoon of creativity.”