Wednesday, January 22, 2025

Alaïa Opens the Doors to a SANAA-Designed Paris Flagship

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In the 1950s, Tunisian couturier Azzedine Alaïa moved to Paris to enter the world of fashion. After design stints at Dior and Yves Saint Laurent, he opened his first atelier in 1979. Run out of his Parisian apartment, the clothes he designed for the likes of Greta Garbo were synonymous with exquisite tailoring that accented the female form.

Almost 50 years later, Paris remains the capital of couture, and Maison Alaïa is still one of its key players. It’s only fitting for the house’s modern flagship would be located at 15 Rue du Faubourg Saint Honoré, a winding strip in the city’s 8th arrondissement affiliated with high style, which also hosts Hermès, Bottega Veneta, and Alexander McQueen stores.

A sculpture reminiscent of dentistry crowns a Ron Arad table.

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15 Faubourg Saint Honoré completes a trilogy of sorts, with each of Alaïa’s three Parisian boutiques representing a distinct facet of the brand. In collaboration with Alaïa’s inventive director Pieter Mulier, the latest store was designed by architects Kazuyo Sejima and Ryue Nishizawa of Japanese architecture firm SANAA. This past year, the studio known for Grace Farms and other bold works won the prestigious 2025 Le Prix Charlotte Perriand, an honor recognizing their visionary contributions to contemporary architecture and design. “We are honored to have had the opportunity to work with Alaïa on the design of this modern boutique,” the duo tells . “It is a space of pliable boundaries and gentle reflections that wraps and unravels around visitors like a second skin, dissolving into a field of objects as people move up through the layers of the project.”

Tubular rooms in tongue-pink tones punctuate the interior.

The idea of “second skin”—a barrier, a shield, something intimate, indecent, or familial—is integral to Alaïa, a key part of the house’s design language. Soft, sculptural forms and signature curves define the couture created since the ’80s. The modern flagship’s interior evokes this concept through tongue-pink tones and other nudes in the house’s repertoire of colors. On the ground floor, four crystal clear tubular rooms are each dedicated to a distinct range of clothes and accessories. In these glass rooms, time stands still, and products become a sort of specimen. Visitors peek in and feel almost indiscrete—they are now involved in an exhibitionist display.

,summary should tell what is discussed or gonna be discussed in article and give heading to this section “Introduction”. please dont add any introductory text or any instruction because this introduction paragraph is directly getting published in article i dont want it to look like copy paste or AI generated

In the 1950s, Tunisian couturier Azzedine Alaïa moved to Paris to enter the world of fashion. After design stints at Dior and Yves Saint Laurent, he opened his first atelier in 1979. Run out of his Parisian apartment, the clothes he designed for the likes of Greta Garbo were synonymous with exquisite tailoring that accented the female form.

Almost 50 years later, Paris remains the capital of couture, and Maison Alaïa is still one of its key players. It’s only fitting for the house’s modern flagship would be located at 15 Rue du Faubourg Saint Honoré, a winding strip in the city’s 8th arrondissement affiliated with high style, which also hosts Hermès, Bottega Veneta, and Alexander McQueen stores.

A sculpture reminiscent of dentistry crowns a Ron Arad table.

15 Faubourg Saint Honoré completes a trilogy of sorts, with each of Alaïa’s three Parisian boutiques representing a distinct facet of the brand. In collaboration with Alaïa’s inventive director Pieter Mulier, the latest store was designed by architects Kazuyo Sejima and Ryue Nishizawa of Japanese architecture firm SANAA. This past year, the studio known for Grace Farms and other bold works won the prestigious 2025 Le Prix Charlotte Perriand, an honor recognizing their visionary contributions to contemporary architecture and design. “We are honored to have had the opportunity to work with Alaïa on the design of this modern boutique,” the duo tells . “It is a space of pliable boundaries and gentle reflections that wraps and unravels around visitors like a second skin, dissolving into a field of objects as people move up through the layers of the project.”

Tubular rooms in tongue-pink tones punctuate the interior.

The idea of “second skin”—a barrier, a shield, something intimate, indecent, or familial—is integral to Alaïa, a key part of the house’s design language. Soft, sculptural forms and signature curves define the couture created since the ’80s. The modern flagship’s interior evokes this concept through tongue-pink tones and other nudes in the house’s repertoire of colors. On the ground floor, four crystal clear tubular rooms are each dedicated to a distinct range of clothes and accessories. In these glass rooms, time stands still, and products become a sort of specimen. Visitors peek in and feel almost indiscrete—they are now involved in an exhibitionist display.

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In the 1950s, Tunisian couturier Azzedine Alaïa moved to Paris to enter the world of fashion. After design stints at Dior and Yves Saint Laurent, he opened his first atelier in 1979. Run out of his Parisian apartment, the clothes he designed for the likes of Greta Garbo were synonymous with exquisite tailoring that accented the female form.

Almost 50 years later, Paris remains the capital of couture, and Maison Alaïa is still one of its key players. It’s only fitting for the house’s modern flagship would be located at 15 Rue du Faubourg Saint Honoré, a winding strip in the city’s 8th arrondissement affiliated with high style, which also hosts Hermès, Bottega Veneta, and Alexander McQueen stores.

A sculpture reminiscent of dentistry crowns a Ron Arad table.

15 Faubourg Saint Honoré completes a trilogy of sorts, with each of Alaïa’s three Parisian boutiques representing a distinct facet of the brand. In collaboration with Alaïa’s inventive director Pieter Mulier, the latest store was designed by architects Kazuyo Sejima and Ryue Nishizawa of Japanese architecture firm SANAA. This past year, the studio known for Grace Farms and other bold works won the prestigious 2025 Le Prix Charlotte Perriand, an honor recognizing their visionary contributions to contemporary architecture and design. “We are honored to have had the opportunity to work with Alaïa on the design of this modern boutique,” the duo tells . “It is a space of pliable boundaries and gentle reflections that wraps and unravels around visitors like a second skin, dissolving into a field of objects as people move up through the layers of the project.”

Tubular rooms in tongue-pink tones punctuate the interior.

The idea of “second skin”—a barrier, a shield, something intimate, indecent, or familial—is integral to Alaïa, a key part of the house’s design language. Soft, sculptural forms and signature curves define the couture created since the ’80s. The modern flagship’s interior evokes this concept through tongue-pink tones and other nudes in the house’s repertoire of colors. On the ground floor, four crystal clear tubular rooms are each dedicated to a distinct range of clothes and accessories. In these glass rooms, time stands still, and products become a sort of specimen. Visitors peek in and feel almost indiscrete—they are now involved in an exhibitionist display.

. Please only return “FAQ” section in result.please dont add any introductory text.

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